4 Effective Ways To Maximize Your ROI Through Digital Leads

This article focuses on helping businesses gain maximum ROI through digital leads. Before we start, let us first define digital leads. A digital lead is a prospect’s contact data generated through the web. A digital lead can originate from multiple sources such as:

Following are 4 highly effective ways to maximize your ROI through digital leads:

1) Improve Your Lead Database
  • Ensure that your prospects are organised into meaningful groups
  • Keep up-to-date with most valid contact data
  • Review your database to eliminate old and inactive leads
  • Remove duplicate leads you come across

2) Have an Effective Landing Page

Companies that have more than 40 landing pages get 12 times more leads as compared to those with 5 or fewer. What’s more, companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.

Listed below are some effective tips to create a highly influential and impactful landing page:

3) Have a Lead Follow-Up Strategy
According to Harvard Business Review , companies that follow up within an hour of receiving an online query from a potential customer are 7 times more likely to qualify that lead.

Let’s look at some actionable follow-up strategies that you could use when you find a digital lead:

Respond in a Timely Fashion

  • Arrange for a ‘thank you’ email or phone call to be made within 12-24 hours after a lead comes in.

Personalize Your Communication

  • Include the recipient’s name in your emails.
  • Send information to your customer based on the content they consume.
  • Respond personally to an online inquiry.
  • Respond to each and every comment on your social media posts.

Use Various Communication Channels

  • Use social media, emails, and phone calls to ensure you have a wider reach while connecting with potential clients.
4) Partner with a Lead Generation Expert

Outsourcing lead generation is 43% more efficient than generating leads in-house. Let’s have a look at the challenges that marketers face with in-house lead generation.

Partnering with a lead generation expert has massive benefits such as:
  • Help reduce digital media spends and generate a Higher ROI
  • Generate highly qualified and realistically convertible leads
  • Help reduce digital media spends and generate a Higher ROI
  • Have a multi-channel approach such as online/offline networking and social media
  • Generates critical insight and consumer feedback for marketing team to plan new campaigns.

The points mentioned above are essentials that any business can follow to maximize their returns from online marketing. When you implement these four methods, more closed sales, and increased revenue are sure to follow.