The old age wisdom quote “Change is the only permanent thing in life” perfectly applies to an organization’s Business Contacts Data. Job changes, address changes, new contact numbers, etc. leads to a change in people’s contact information and warrant a disciplined approach towards Database Management.
KServe’s Data Management service makes sure that no matter what, your Contact Information Databases remain updated throughout the year. Through detailed,insights-driven Surveys, our Research service further ensures that you get actionable intelligence in order to make informed business decisions.
Measuring ROI is essential for your business as it provides insights into the effectiveness of your marketing efforts. It defines the success of each campaign and empowers you with data to steer your online marketing campaigns towards a profitable direction. It is, therefore, safe to say that the longevity of your business depends on its ability to consistently generate and maximize ROI.
Poor database management can cause significant damage to an organization. For example, in 2014, Ricky Joe Mitchell, a former network engineer at Charleston, W.V.-based oil and gas firm EnerVest, was sentenced to four years in prison for sabotaging the company’s computer systems.