This article focuses on helping businesses gain maximum ROI through digital leads. Before we start, let us first define digital leads. A digital lead is a prospect’s contact data generated through the web. A digital lead can originate from multiple sources such as:
Following are 4 highly effective ways to maximize your ROI through digital leads:
1) Improve Your Lead Database
2) Have an Effective Landing Page
Companies that have more than 40 landing pages get 12 times more leads as compared to those with 5 or fewer. What’s more, companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
Listed below are some effective tips to create a highly influential and impactful landing page:
3) Have a Lead Follow-Up Strategy
According to Harvard Business Review , companies that follow up within an hour of receiving an online query from a potential customer are 7 times more likely to qualify that lead.
Let’s look at some actionable follow-up strategies that you could use when you find a digital lead:
Respond in a Timely Fashion
Personalize Your Communication
Use Various Communication Channels
4) Partner with a Lead Generation Expert
Outsourcing lead generation is 43% more efficient than generating leads in-house. Let’s have a look at the challenges that marketers face with in-house lead generation.
Partnering with a lead generation expert has massive benefits such as:
The points mentioned above are essentials that any business can follow to maximize their returns from online marketing. When you implement these four methods, more closed sales, and increased revenue are sure to follow.
