Automated Lead Generation is the process of tracking leads automatically through advanced software. It significantly cuts down the time spent by the sales team on researching leads, making them more productive and result-oriented.
Non-automated Lead Generation is the process of finding the right prospect through manual research. Traditionally, 21% of a B2B sales representative’s time is devoted to performing lead research. That comes to about 8.4 hours in a 40-hour week!
In the Lead qualification service, it can easily identify good quality leads based on the lead score. This way good quality leads are passed on to the sales team while others are nurtured
Reports suggest that automated lead generation strategies have helped businesses increase their conversion rates by 200%. The success associated with lead generation software has encouraged more businesses to go the automated way.
Lead generation is extremely important as it drives sales, helps grow your business. It can be carried in an automated or a non-automated way. Let’s compare the two so that we can get a clear understanding of how automated lead generation can positively impact your business and increase your ROI.
