Getting Familiarized With Lead Generation For The EdTech Industry
It’s not easy getting qualified leads for your EdTech service and this is because not everybody is the perfect fit for your offering. View your EdTech service as unique and ensure that you don’t waste your time and resources marketing to people that can’t afford or do not need your service.
First, it’s important to define and identify who your qualified leads are. Next, choose a marketing channel to get through to them. Ideally, you should use a judicious mix of offline and online channels to reach out to your target audience.
An EdTech firm’s efforts must be aimed at brand building, gaining customer trust, raising awareness about its services, and establishing a position as industry experts. This will help generate warm and trustworthy leads.
Problems faced by the industry
The EdTech industry is witnessing exponential growth in recent times, especially after the COVID outbreak. In order to take advantage of the ever-growing market, EdTech firms have been hiring a large number of sales personnel to generate massive leads while the market is still hot. Even after hiring plenty of resources, these businesses still find it difficult to find the right prospects.
EdTech companies on an average generate approximately 3000 to 3500 organic leads with a low conversion rate of 2 to 3%. Due to this, many EdTech companies are dismantling their sales teams and teaming up with BPO outsourcing service providers who can provide any or both of the following approaches:
- Leads that come through your website, ads, social media and blogs
- Leads that come through targeted calling and email marketing
Traditionally, the second approach allows your business to have superior control over lead quality through legitimate data. However, the first approach will also bear fruit if you focus on all-inclusive SEO and Content Marketing approach. A reliable provider of outsourcing services can easily deploy a mixture of both these approaches for your business.
- Embrace an omnichannel strategy
Your target audience is large and widespread, making it easy to get leads. But how many of these leads are meaningful? It’s important that you opt for the integration of multiple marketing channels to interact with your target audience, with the intention of creating a consistent brand experience.
We recommend using several of the following channels to get the right leads:
- Digital ads to connect with your target audience in a measurable and cost-efficient manner. You can also drive online sales and remove geographical barriers within seconds.
- Social media to engage with your target audience and convert them into meaningful leads. Social media allows you to interact with your target audience in a personalized manner, ensuring you quickly understand what they need from your brand.
- Primary website to provide site visitors with useful information about your services. A contact form helps extract useful data that can be put to use immediately by the Sales team.
- Email marketing to create personalized and targeted messages that win the trust and respect of your target audience.
- Offline channels such as inbound/outbound calls, direct mail, print ads, billboard marketing, hosting of events, networking at events, and promotional merchandise.
- Blogging on your primary website or a 3rd-party blog to project your business as a thought leader and go-to entity in the EdTech industry.
- Focus on nurturing leads
A nurtured lead can do wonders for your business. Develop and maintain relationships with customers during their journey with your business through carefully-crafted messages. Adopt a content strategy that deploys personalized emails and thoughtful follow-ups to align your leads with your marketing strategy.
- Target leads by priority
Not all leads have to be treated the same. It’s important to identify important leads and nurture them by providing more valued attention through senior personnel.
- Monitor lead activities
It’s important to constantly monitor your marketing efforts to understand how your business is faring. Take corrective measures if you feel that you are not achieving the desired leads.
The approaches mentioned above might appear overwhelming for most EdTech businesses and that’s why it’s important to partner with us to take your brand to newer heights. We offer reliable outsourcing solutions for EdTech businesses. We are capable of generating qualified leads for colleges, schools, institutes, tuition centres and even eLearning providers. Get in touch with our experts as soon as you can to share your EdTech requirements.
You can also visit us at www.kserve.co.in, call us at +91 9731115425 or write to us at enquiry@kserve.co.in. We will provide you with the right leads to drive your business in the right direction.
