Improving your outbound marketing strategy and making it effective is not an easy feat. It requires a highly trained staff that is dedicated to meet the business objectives without wasting resources. And, let’s not forget the implementation of technology with experienced management. Meeting these criteria can prove to be an issue for businesses that are solely focused on improving and providing their core services.

Moreover, internal marketing efforts might strain even the most dedicated team, which is why many businesses are turning to outsourced marketing.

Outsourced marketing can provide your organization with the opportunity to tap into the pool of talent, technology, and effective sales tactics, especially when internal resources are limited. Businesses that implement outsourced marketing services are more likely to see greater ROI and a significant impact on growth.

Let us understand how your business can improve marketing ROI by integrating it with call center operations.

1) Save Costs & Gain Access to Latest Technologies

Outsourcing your marketing process is extremely cost-effective, especially when you compare it with internal expenses for employee training, salaries, employee/management benefits, and technology investments.

Also, many times, you would end up paying much more on projects that are unable to generate results or abandoned before completion. Projects might also get delayed if specific employees are absent.

When you outsource your marketing process, such issues rarely occur. The true cost of outsourced marketing is directly linked to the results, and projects aren’t delayed if employees are absent.

What’s more, you will gain access to the BPO’s state of the art technology such as call monitoring software, quality assurance tools, inbound call handling technology, email/chat services, marketing automation tools, and machine learning (ML) services.

So compared to internal expenses, you are spending minimal costs for a skilled team that has access to the latest technologies, knowledge, and insights. You can expect a result-driven campaign, that is aligned with your objectives and provides better ROI.

2) Get Your Old Customers Back

There could be times when your customers stopped opting for a certain service or purchasing specific products; either with less frequency or altogether. This can lead to frustration within your sales team, reduce productivity, and lower morale.

This is when an outsourced marketing team can step in and work towards getting your customers back. With a root cause analysis, BPOs can determine the primary reason for drop factors. They have the insights to tweak your sales guides and various customer win-back strategies to rebuild your sales pipeline and boost ROI.

3) Leverage Experience to Hit Your Sales Goals

Investing in ample time for sales lead generation is crucial for the growth of your business. However, the time and resources spent on cold calling, qualifying, and setting appointments are not only time-consuming but also a tedious process.

The major benefit of outsourced marketing is the experience of the outsourcer. They have years of experience managing the end-to-end lead generation process so that your team does not have to go through the grind.

From managing your contact lists, making cold calls, converting inquiries into prospect leads, and asking the right qualifying questions, a reputed outsourcer can take care of it all. All that is left for your sales team to focus on is converting these qualified leads into business deals.

Moreover, the outsourced team can also test your new services and products on a smaller scale. This will ensure that your team does not waste time figuring out which products will sell to your customers. This will also provide insights on the best way to go out about doing so.

4) Adopt New Developments Faster

Another vital aspect of improving marketing ROI is by staying up-to-date with all the current trends and integrating them into your business. Just as your business strives to be at the forefront of your industry, so does a reputed BPO marketing agency.

While your staff and project managers learn and develop skills over time, you will notice the benefits of cutting-edge development in marketing faster when collaborating with an outbound telemarketing agency. The skilled outsourced team will proactively identify and introduce the latest developments to your team. This way, your team can incorporate these developments into your current plan while avoiding inappropriate ideas.

For instance, a reputed BPO can work with your team, wherever they are in the marketing journey, and combine their data and expertise with the latest technologies. This will make outbound marketing processes like direct mail, telemarketing, email marketing, etc, more automated, agile, predictive, and transparent.

Final Thoughts

Outsourced marketing is an ideal solution for any business struggling to generate qualified leads, mitigate costs, win back lapsed clients/customers, gain access to the latest tech, and boost ROI.

At KServe, we can leverage over 18+ years of combined experience from our team of experts. And you gain access to our highly skilled management and latest technology to help you with your marketing needs. So, if your team is struggling to improve marketing ROI, an outsourced marketing agency like KServe may be the boost your business needs.

If you have any queries, feel free to get in touch with us. Our team will reach out to you and help you through every step of the way!