Why Should You Fine-Tune Your B2B Strategies To Win Customers Over!!
A simple online search for B2B strategies will throw up generic lists comprising SEO, emailers, PPC, social media, loyalty programs and referral marketing. These sites then talk about the importance of knowing your target audience and personalization while making good use of data.
While SEO, emailers and the others mentioned above are definitely important and will feature in this article as well, it’s important to focus on tactics that ensure they are performed to perfection for B2B success.
- Adopt a B2C approach
Surprised? Today, more B2B clients are longing for a B2C experience that’s personalized, emotional and easy to access. Foleon’s 2021 B2B Buyer Insights Report states that 80% of B2B clients now expect a B2C experience.
B2B marketers are embracing a new journey featuring highly engaging content that helps clients move efficiently through the sales journey. It’s time to invest in methods that help to pack the client’s journey with scalable, intelligent, engaging and customizable content.
- Focus on millennials
By definition, millennials are those born between 1981 and 1996. They are aged between 26 and 41 today. It is predicted that millennials will represent 75% of the workforce by 2025. Merit’s B2B Millennials Report revealed that 73% of millennials are part of the decision-making group in their companies while and 30% are sole decision-makers. So if your strategy is millennial-friendly, you can expect quicker response through live chats, mobile or social media channels.
- Invest in a great B2B website
We have noticed that many businesses keen on high B2B sales have poor-looking websites that are difficult to navigate. B2B customers often rely on the internet while considering a purchase. Before a customer contacts a B2B seller, they would have carried out extensive research of your digital assets. How good is your website? Is it worthy enough for a prospective client to get impressed and opt for your services?
- Have an efficient content marketing strategy in place
It’s difficult for the client to stumble across your good-looking website and this is why you should grab their attention through free and authoritative information. By content marketing, we are not referring to using content stuffed with keywords. We recommend that you provide meaningful and top-quality content that will serve your prospective audience well. For this, analyze what your customers are after and build content backed by powerful SEO to draw them to your business.
- Rely on and leverage the power of first-party data
B2B marketers have access to more data today than ever before. But how valuable is the data you have? It’s important to have access to first-party data to leverage more out of your prospective clients.
First-party data refers to information collected directly by an organization from clients. Any customer information collected from both offline and online sources qualify as first-party data. The sources for first-party data include your website, CRM, app, social media pages or surveys. First-party data can help truly help marketers during the buying cycle, establishing more precise and personalized relationships with potential buyers. This helps drive B2B sales strategies in the right direction.
- Stay ahead of algorithm updates
You are probably aware of how important SEO is to B2B marketing. We want to highlight the importance of following algorithm updates. Ensure that you are prepared for Mobile-First Indexing that allows Googlebot to access your mobile content and analyze your structure data. The Past Experience Update requires that you improve your website’s performance by compressing images, implementing lazy loading and reducing JavaScript commands.
We hope you found this article useful. At KServe, we have mastered the art of creating and implementing B2B strategies that deliver the B2B sales qualified leads that you need. Through our B2B solutions, we ensure that other businesses become familiar with your brand, helping them recognize the potential of your service or product, and converting them into customers.
